weunitebrands
Chief Technology Officer
The Challenge
weunitebrands is a new e-commerce venture that aims to consolidate multiple brand webshops onto a single, scalable platform. The challenge is building a multi-tenant architecture that gives each brand its own identity and storefront while sharing infrastructure, inventory management, and operational tooling across the platform.
My Contribution
Defining and executing the technology strategy as CTO, making architectural decisions on stack, infrastructure, and development practices. Building the platform from scratch using TypeScript, React, and Node.js with PostgreSQL, designing for multi-tenancy and horizontal scalability.
Establishing development workflows, CI/CD pipelines, and quality standards for the engineering team. Evaluating and integrating third-party services for payments, shipping, and inventory management.
Key Results
- Defined technology strategy and architecture for multi-tenant e-commerce platform
- Built platform foundation with TypeScript, React, Node.js, and PostgreSQL
- Established engineering practices and CI/CD workflows from scratch
- Designed scalable multi-brand storefront architecture