Chris Jager

Chris Jager

Technical Agile Coach & Scrum Master

Scrum / Kanban / LeSS / ICE / GIST • Engineer-turned-Coach • CSM • CSPO • MSc

Oosterhout, North Brabant, Netherlands

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About

I coach teams as someone who has been in the trenches. As a certified Scrum Master (CSM) and Product Owner (CSPO) with 17 years of engineering experience, I don't just facilitate ceremonies — I understand the technical reality behind the backlog. At the Port of Rotterdam, I introduced ICE prioritization, GIST planning, Kanban, and Scrum across 4 product teams. At BMW, I pushed 4-5 teams (25+ people) away from a waterfall-in-agile-disguise toward real iterative delivery.

My approach is pragmatic, not dogmatic. I don't rigidly enforce what's imposed from above if it doesn't match reality. Instead, I build structure into daily work through experience, sharp observation, and humor. I invest in relationships beyond the work itself — coffee, a chat about the weekend, a team borrel — because trust is where real collaboration starts. At Rabobank, that approach turned a 6-person team into the strongest in the department. At Routescanner, I ran workshops to get the business on board with our agile approach and facilitated Kanban ceremonies to keep delivery flowing.

I'm a coach who can code, and an engineer who understands people. I mentor juniors on PR discipline and how to present ideas to management — not just on frameworks. Whether it's helping a team break down overwhelming epics, or explaining to stakeholders why commitments slip — I bring honesty, energy, and solutions that stick. No agile theater, just results.

Key Strengths

Scrum Mastery

Sprint planning, retrospectives, daily standups, impediment removal — with technical understanding of what actually blocks the team

Agile Coaching

ICE prioritization, GIST planning, Kanban, Scrum adoption — introduced and embedded at Port of Rotterdam across 4 product teams

Team Health & Culture

Psychological safety, collaboration patterns, conflict resolution. Building teams that perform because they trust each other.

Process Optimization

Value stream mapping, cycle time reduction, WIP limits, flow efficiency — data-driven improvements, not gut feelings

Stakeholder Engagement

Backlog management, stakeholder alignment, outcome-focused delivery. Translating business needs into actionable engineering work.

Experience

weunitebrands

Feb 2025 — Present

Technical Co-founder

Breda, Netherlands

Establishing agile engineering practices and team culture from day one. Setting up delivery processes and coaching first hires on sustainable development practices.

Pink Pollos

May 2023 — Present

Managing Partner

Dorst, Netherlands

Applying agile principles to client engagements. Facilitating collaborative development processes and coaching teams on sustainable delivery.

Routescanner

Jun 2023 — Present

Full Stack Engineer & Digital Assets Team Lead

Rotterdam, Netherlands

Coaching a team of 5 on agile practices. Facilitating Kanban ceremonies, running workshops to get the business aligned with the agile approach. Initiating kick-offs for new epics, sometimes through hackathons or targeted research.

Sunweb Group

Oct 2022 — Jun 2023

Frontend Staff Engineer

Rotterdam, Netherlands

Mentored developers on engineering best practices. Facilitated knowledge sharing and promoted collaborative development culture across teams.

Drukwerkdeal.nl

Mar 2022 — Oct 2022

Node.js TypeScript Developer

Remote

Hired to reconnect a skeptical pricing team — the assignment was team health, the developer title was the entry ticket. After 8 months, delivered a frank assessment to management about what the team needed next.

Port of Rotterdam

Feb 2018 — Feb 2022

Software Engineer & Scrum Master / Agile Coach

Rotterdam, Netherlands

Team of 5. Introduced ICE prioritization, GIST planning, Kanban, and Scrum across 4 products — including a one-day agile workshop (with Lego) beyond the dev team. Mentored junior developers on PR discipline, project approach, and presenting ideas to management — as explicitly requested by my manager.

Lead Frontend Developer & Architect

Breda, Netherlands

Drove two agile pivots across 4-5 teams (25+ people): away from big-upfront requirements engineering, and toward short feedback loops close to users. Pushed hard for autonomy per team — in what they built and how their software ran.

bol.com

Jun 2014 — Feb 2016

Interface Developer — Seller Dashboard & Webshop

Utrecht, Netherlands

Sole frontend developer coaching developers across 4-8 teams. Established cross-team collaboration through a shared component library. Coached through code reviews, pairing, and knowledge sharing.

Rabobank

Sep 2013 — May 2014

Frontend Developer

Netherlands

Team of 6 without a team lead: I initiated the rituals, outings, and the (humorous) tone. Management routed the hardest assignments to us and other teams studied our process. Broke overwhelming assignments into achievable pieces.

bol.com

Jun 2012 — Oct 2012

Interface Developer

Utrecht, Netherlands

Collaborated within Scrum teams on the SDD and WSP platforms.

Capgemini

Oct 2008 — Dec 2011

Senior Consultant

Netherlands

Stakeholder workshops and consulting methodology at enterprise clients including Philips, FrieslandCampina, and Kadaster.

Projects

lighthouse-index.com

lighthouse-index.com

AI-generated directory of 1000+ lighthouses worldwide. Built the content pipeline, SEO strategy, and automated generation. Sister sites for castles, mills, and churches.

castle-index.commill-index.comchurch-index.com
AIContent GenerationSEO
mslabs.tech

mslabs.tech

Personal AI lab. Includes chat.mslabs.tech: a chat interface on top of a self-hosted Claude Code agent (Hetzner VPS) that builds mini-apps and deploys them straight to live subdomains.

chat.mslabs.techlistig.mslabs.tech
AIAgentsInfrastructure
weunitebrands.com

weunitebrands.com

Multi-brand e-commerce SaaS platform I co-founded as technical founder. Built from scratch with Next.js, TypeScript, and cloud infrastructure.

PlatformE-commerceSaaS
movingpolygons.com

movingpolygons.com

Animated historical map visualization platform. Custom GIS tooling with Mapbox, complex polygon animation algorithms, and historical boundary data.

MapsGISAnimation
Pink Pollos

Pink Pollos

My IT consultancy, co-founded in 2023. Focused on fullstack development and agile coaching for clients across the Netherlands.

ConsultancyITAgile
eutaxes.app

eutaxes.app

EU tax comparison tool for freelancers and entrepreneurs. Compare tax regimes across European countries with real-time calculations.

FinanceEUApp
bliply.eu

bliply.eu

AI-powered service that generates tailored professional websites and CVs for each job application, built from your LinkedIn profile.

AISaaSCareer
core-view.app

core-view.app

AI-driven personality assessment with 48 archetypes. Features LLM-powered deep dive conversations that uncover authentic patterns beyond professional conditioning.

AIPsychologyLLM
wm74look.de

wm74look.de

AI photo apps: see yourself in 1974 World Cup style — with sister apps for the 1982 World Cup and Oktoberfest. Image generation pipeline built on FAL.

wk82look.appoktoberfest.pinkpollos.com
AIImage GenerationFun
DGA Vermogensplanner

DGA Vermogensplanner

Financial planning tool for Dutch entrepreneurs (DGA). Models wealth accumulation across company, pension, and personal savings with interactive scenarios.

FinancePlanningApp
BrainQuest

BrainQuest

Interactive scrollytelling platform tracing 4 billion years of brain evolution. Hands-on simulations designed for ages 11-14.

EducationScienceInteractive
Aurora Now

Aurora Now

Real-time northern lights forecasting app. Predicts aurora visibility based on solar activity, cloud cover, and darkness hours at your location.

WeatherDataApp
Past Weather

Past Weather

Time travel through weather — look up historical weather conditions for any location and date. Interactive tool for exploring past weather data.

WeatherDataApp
Tafels Leren

Tafels Leren

Fun multiplication tables practice app for kids. Choose which tables to practice, set the number of questions, and learn through movement.

EducationKidsInteractive
Language Analyzer

Language Analyzer

Interactive mapping tool visualizing the world's official languages across countries and regions. Built for educators, linguists, and geography enthusiasts exploring global linguistic patterns.

MapsDataEducation
Travel Compare

Travel Compare

Compare transportation methods by CO₂ footprint, cost, and time across travel options. Helps environmentally and budget-conscious travelers make informed choices.

SustainabilityTravelData
Car Compare

Car Compare

Compare business versus private car ownership in the Netherlands. Helps entrepreneurs and employees figure out which option is most tax-efficient for their situation.

FinanceAutoNL
PFAS Locations

PFAS Locations

Interactive map of PFAS contamination sites across the Netherlands. For environmental professionals, researchers, and citizens tracking "forever chemicals" pollution.

MapsEnvironmentData
Atomica

Atomica

Interactive molecule builder where you drag atoms onto a canvas and bond them together, with live octet-rule feedback. Build real compounds and discover what they are. Designed for chemistry learners.

EducationScienceInteractive
Country Bucketlist

Country Bucketlist

Interactive world map for tracking the countries you want to visit. Pin destinations with flags and build your personal travel bucket list.

MapsTravelInteractive
Find Cities

Find Cities

Geography guessing game where you pinpoint cities around the world on a satellite map. Scored on distance and speed across multiple rounds.

MapsGeographyGame

Education

Radboud University

MSc, Computer Science — Management & Application

2006 — 2008

Radboud University

BSc, Computer Science

2001 — 2006

Certifications

Certified Scrum Master (CSM)Certified Scrum Product Owner (CSPO)Prince2 FoundationsSEMBA FoundationsDCF Data ModellingSAP NetWeaver / XI

Languages

DutchNative
EnglishFull Professional
GermanLimited Working
SwedishElementary

What others say

He has an eager, initiating, and pragmatic approach and a real prototyping mindset. Feels responsible for the output of the entire team. Has a strong eye for the people part of team operations. 10/10, would work together again!

Kevin KruijthoffManaging Director / Director of Product & Technology, RoutescannerWorked together for 3 years

As our first and lead front-end engineer, Chris architected the technical foundations of our design and development tooling. With 100% focus and dedication, he was a key player in two major pivots in our project organization to adopt true Agile principles.

Rens VoogtProgram Manager & Director, Alphabet International (BMW)Managed Chris directly

Chris is a highly skilled frontend engineer. He knows how to balance technological solutions with delivering actual business value. He has a very strong drive to work agile and in the spirit of the lean start-up. Delivering business value is his main driver.

Jaap CoomansSoftware Architect, GROUP9Worked on the same team

He was able to quickly learn our technology stack and immediately perform as a productive team member. Chris brought real leadership to the team. He was able to coach his peers and work with the bigger context of the scrum team to manage expectations and make better informed decisions.

Roel Kerkhofs, PhDManager Cyber Security, Port of RotterdamManaged Chris directly

What stood out to me is his pragmatic approach to product development. Chris also took the responsibility in mentoring me in the front-end field. Besides learning together, narrowing down the most important features to quickly build software that adds value and solves problems is something non-technical I learned from him.

Jelle BouwmanSenior Software Engineer, Port of RotterdamWorked on the same team

Chris is an experienced front-end developer with excellent technical skills. Has a good view on important developments in the industry and is capable of translating these to concrete, usable solutions. Chris has a strong personal drive to deliver, on time and with high quality.

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